Your Go-To Complete ESL Solution

ESL tickets, rails, accessories, and cloud control — all designed to work together.

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Why ESL?

Because Pricing Shouldn’t Be Manual

Reduce labour and printing

Manual ticket changes eat up hours every week. ESL removes printing, cutting, and replacing paper labels — freeing staff to focus on customers instead of price tags.

Eliminate pricing errors

Paper tickets go missing, fade, or get missed. ESL ensures shelf prices always match your system, reducing checkout disputes and building customer trust.

Stay compliant automatically

Unit pricing, promotions, and legal price displays are shown clearly and consistently — without staff needing to double-check or update labels manually.

KIWIESL Solutions

ESL Tickets

Digital shelf labels that replace paper — instantly and accurately.

Electronic Shelf Labels (ESL tickets) display live pricing, promotions, and unit pricing, updating automatically to match your system.

ESL Rails & Accessories

Shelf-ready hardware designed for real retail environments.

We supply a full range of ESL rails and mounting accessories to securely fit ESL tickets across all shelf types.

Cloud Management Platform

One platform to control every label.

Our cloud-based system lets you manage prices, promotions, and ESL status across one or multiple stores — all from one dashboard.

One Complete ESL Solution

Technology, shelf hardware, and control — all working together.

KiwiESL delivers everything you need to modernise shelf pricing, with one partner and one integrated system.

Advantages of KiwiESL ESLs

Retail Solutions by Store Type

Supermarkets & Grocery Stores

Reduce labour, eliminate pricing errors, and stay compliant.

Liquor Stores

Accurate pricing with strong shelf presentation.

Convenience Stores & Petrol Stations

Fast price changes with minimal staff effort.

Retail Chains & Franchise Groups

Scale with consistency across locations.